GuestAI brand guidelines.
GuestAI is the platform hotels buy — confident, intelligent and quietly premium. This is the system that keeps it consistent everywhere it appears: the mark, the colours, the gradient, the type and the voice.
The mark & lockup
The horizontal lockup is the default. Use it wherever space allows.
Two guests linked in an infinity loop — connection, without end. Use solo as an icon or avatar.
Do
- Keep clear space around the logo equal to the height of the mark
- Use the mark on its own as an app icon or avatar
- Place the gradient lockup on calm, uncluttered backgrounds
- Use the white wordmark on dark or photographic backgrounds
✕Don't
- Don't recolour the mark or change its gradient direction
- Don't stretch, rotate or add effects (shadows, glows, outlines)
- Don't place the logo on busy imagery without a scrim
- Don't rebuild the wordmark in another typeface
A warm, editorial palette
Brand
Editorial accent
Text — ink
Surfaces
The signature gradient
The gradient is GuestAI's signature. Use it for the primary action, the mark, key headline accents and immersive panels — sparingly enough that it stays special.
Type system
Satoshi is the brand typeface — the exact font the logo wordmark is set in (Medium, 500), and the primary face for all interface and body copy. A clean geometric grotesque with warmth.
A high-contrast serif reserved for headlines and editorial moments. Used at light weights, often in italic, for an elegant and hospitable feel.
For indices, labels, data, hex values and technical detail. Uppercased with wide tracking, it signals precision.
How GuestAI speaks
Lead with the venue
Guests experience the hotel's brand, never ours. Write as the platform that empowers the venue — confident, never centre-stage.
Clear over clever
Hoteliers are busy. Short sentences, plain English, concrete benefits. Explain the value before the mechanism.
Warm, but precise
Hospitality is human. Be welcoming and calm, but exact about what the product does — no vague magic.
Honest about AI
Never overpromise. The concierge is grounded in real data; most automation is deterministic. Say so. Trust is the product.
“Your guests only ever see you.”
“Powered by next-gen AI to revolutionise hospitality.”